The phrase “dual agency” causes a surprising amount of confusion in British Columbia real estate. Some people believe it means a REALTOR® cannot help a homeowner sell one property and then help that same client buy another. Others assume it is automatically a conflict whenever the same brokerage is involved on both sides of a transaction.
Neither belief tells the whole story.
The rules are designed to protect consumers when loyalties genuinely collide—not to prevent clients from receiving consistent advice as they move from one home to the next.
What dual agency actually means
Under British Columbia’s Real Estate Services Rules, dual agency generally occurs when a brokerage represents clients with opposing or conflicting interests in the same trade in real estate. The most familiar example is representing both the seller and the buyer of the same property.
It can also arise when a brokerage represents two or more buyers competing for the same property and their interests conflict.
The key ideas are the same transaction and conflicting client interests.
A seller wants the best possible price and terms. A buyer usually wants the lowest acceptable price and the most favourable protections and conditions. One professional cannot fully advocate for both objectives at the same time while also protecting each client’s confidential information.
That is the conflict the rules are intended to address.
Why the rules changed
Before 2018, limited dual agency was widely used in British Columbia. With informed consent, one licensee could sometimes represent both sides of the same transaction, although the licensee’s ability to advise and advocate for either party was necessarily restricted.
Concerns grew about whether consumers fully understood those limitations and whether one professional could realistically provide undivided loyalty to two clients whose financial interests were directly opposed.
Following a period of heightened concern about real estate practices and consumer protection in B.C., the province introduced stronger rules. Effective June 15, 2018, dual agency was generally prohibited, along with new disclosure and consumer-information requirements. A narrow exception was retained for certain remote or underserved locations where access to another licensee would be impracticable.
The change was not intended to suggest that every overlapping relationship is improper. It addressed a specific problem: trying to represent opposing clients in the same deal.
Selling your home and buying another is not dual agency
Having the same REALTOR® help you sell your current home and purchase your next home is not, by itself, dual agency or a conflict of interest. These are two separate transactions, and in both of them the REALTOR® is working toward the same client’s overall objective.
In fact, for many homeowners this is the right approach.
One REALTOR® can coordinate the timing of the sale and purchase, understand how the proceeds from the sale affect the next purchase, structure dates and conditions with the complete move in mind, and help reduce the risk of owning two homes—or no home—at the wrong time.
The same professional also knows your priorities, financing considerations, preferred communities and tolerance for risk. That continuity can be extremely valuable when a sale and purchase must work together.
The REALTOR® should still explain the agency relationship and identify any new conflict if circumstances change. But the simple fact that one professional is helping you sell one property and buy a different property does not create divided loyalty. You remain the client in both transactions, and your interests remain aligned.
What actually constitutes a conflict of interest?
A conflict exists when a real estate professional’s duties to one client—or the professional’s own interests—are incompatible with duties owed to another client.
Common examples include:
Representing the seller while also attempting to represent the buyer of that seller’s property.
Representing competing buyers who both want to purchase the same property when their interests conflict.
Using one client’s confidential information to benefit another client.
Having a personal, family or financial interest in a transaction that could affect the professional’s judgment.
Receiving an undisclosed benefit or incentive that could influence the advice given to a client.
Not every connection is automatically a conflict. Two licensees from the same brokerage may be able to represent opposing parties through designated agency, provided the required safeguards are in place and each client has their own designated representative. The facts, the brokerage’s agency model and the duties owed to each client all matter.
What happens if your REALTOR® has the listing you want to buy?
This is where the distinction becomes important.
If your REALTOR® is already representing you as a buyer and is also the listing representative for a home you want to purchase, the REALTOR® generally cannot simply represent both you and the seller in that transaction. The conflict must be addressed in accordance with B.C.’s rules. Depending on the circumstances and the brokerage’s agency model, one party may need separate representation, or a consumer may choose to remain unrepresented after receiving the required disclosures.
This does not mean you have done anything wrong by viewing the property. It means the agency relationships must be clarified before confidential advice, strategy or representation continues.
The difference between assistance and representation
An unrepresented buyer may still receive limited factual or administrative assistance from a seller’s representative, but that representative’s loyalty remains with the seller. The listing representative cannot give the unrepresented buyer the same strategic advice that would be available from the buyer’s own representative.
Consumers should always ask a simple question: Who is this REALTOR® representing in this transaction?
The answer determines whose interests the professional must protect, what advice can be provided and how confidential information will be handled.
The bottom line
B.C.’s dual-agency rules are about protecting clients when interests conflict within the same real estate transaction. They do not prevent a trusted REALTOR® from helping you sell your current home and purchase your next one.
Using the same professional for both sides of your move can provide better continuity, stronger coordination and a clearer overall strategy. The important thing is not whether your REALTOR® is involved in more than one transaction. It is whether that professional can remain loyal to you, protect your confidential information and advocate for your interests in each transaction.
When in doubt, ask your REALTOR® to explain the agency relationship before you share confidential information or make an offer. Clear representation is not merely paperwork—it is the foundation of sound advice and informed decisions.
This article provides general information about real estate agency in British Columbia and is not legal advice. Agency relationships can depend on the circumstances of a particular transaction. Consumers should obtain independent legal advice when needed.